Unlock Your Forever
Neil Lane has been a designer to the stars for over two decades, outfitting virtually every red-carpet goer in Hollywood. His designs can be seen at high profile weddings and top A-list events. Neil has an exclusive line of bridal jewelry at KAY’s and is also the official jewelry designer for ABC’s The Bachelor franchise.
Neil’s new book, Style Your Wedding with Neil Lane, launched in 2019 and focuses on what he believes to be the six types of bridal aesthetics.
Romantic. Modern. Elegant. Lavish. Vintage. Rustic.
To generate buzz around both the KAY Jewelers brand and the book, an experiential pop-up was brought to life, giving people a chance to immerse themselves in Neil’s six bridal aesthetics.
Overall – Our goal was to continue to elevate the KAY brand by strengthening awareness of Neil Lane + KAY Bridal.
And in collaboration with Pop Up Mob, a six-room immersive bridal experience was born.
The Key to Your Style
Through a quick quiz upon entering the pop-up, we were able to align each visitor to one of Neil’s bridal styles. From there, they were given a stylized key, then ushered to a room where we brought their aesthetic to life.
Over 800+ visitors and influencers were able to capture content and share across social platforms using our event hashtag, #UnlockYourForever. The event was featured in Elite Daily (10M unique visitors), City Guide (52K+ unique visitors), and on the Strahan, Sara & Keke show.
There are two things Neil Lane and KAY Jewelers know— love…and bridal jewelry. What better way to get people hyped up for Neil’s new book than with a whimsical spot set to launch in tandem.
