Urban Air started as a trampoline park in 2011—but over the years, it has evolved into so much more.

It’s a bravery park. A self-confidence building, obstacle overcoming, gravity defying park.

Urban Air is all about having some F-U-N. They’re also all about helping kids push their boundaries, let loose, and make some friends in the process. With a dual target of Moms and kids 8-12, we wanted to craft a campaign that speaks to the magic the park holds.

What started as a campaign turned into a total brand refresh. From logo, to mascot, to messaging— we wanted Moms to feel good about letting their kids join us for a day of screen-free fun, and kids to feel empowered and excited to return.

Let ‘em dream. Let ‘em go for it. Let ‘em FLY.