#LetItMoveYou

IYKYK—A Zumba® Fitness class is truly a one-of-a-kind experience. Booty-shaking, heart-pounding, confidence-building, fitness-fueled F-U-N. Two cool things about Zumba® are, you can see proven results from taking classes, AND…that it’s truly for everybody and every body.

Beyond that, these classes (and the brand overall) inspire and empower people on a magical level you must experience to believe. So, for the very first above-the-line campaign, we invited people to embrace the magic of Zumba®.

Don’t fight it. Rock it. Have some freakin’ fun. And #LetItMoveYou.

In collaboration with 180LA, our very first Zumba® commercial was born:
To support the movement, we launched a full re-brand including the manifesto below, and a social experiment in Colorado where people danced in exchange for things like lunch, parking, and coffee. [Featured on TMZ]

Partners:
AD // Stephanie Ferris
CD // Evan G. Wiggill