Brand Videos
A quick compilation of some of the videos I had the pleasure of working on. I’ll break ‘em down as we go!
WHAT IS ZUMBA?
WAY more than just a fitness class. It’s a lifestyle. It’s a movement. It’s a feeling. It’s that moment you decide to shake things upand let it all go on the dancefloor. To sum it up— Zumba® is a freakin’ P A R T Y.
THE BIGGEST ZUMBA PARTY OF THE YEAR
Every year, +6,000 gather in Orlando, Florida to learn, celebrate and Master The Business of Fun.
Using footage from 2013, we put together a promo video to amp up our ZIN™ Members to join us this year in Orlando.
#ZUMBADARE CONTEST WITH SHAKIRA
We all know that Shakira’s hips don’t lie. But what we didn’t know, is what a big fan and Zumba® enthusiast Shakira is. So much so, she decided to partner with us for a choreo contest, done to her world hit Dare (La La La).
We collaborated with her team to produce a contest structure that worked with both parties and helped elevate awareness of her new hit single and the Zumba Fitness program alike.
It generated a ton of buzz, including news buzz. (With 2,000+ submissions to the contest in two weeks.)
ZIN 50: CELEBRATING THE JOURNEY
When Zumba® Fitness Instructors BECOME Instructors, they receive a “ZIN Volume.” We started at volume one, now we’re here.
In order to thank the ZIN™ Members for their hard work, dedication and passion, the two CEO’s of Zumba Fitness and Beto Perez (the face and creator of Zumba®) came together to highlight some of the moments from the past 49 volumes and talk about the first ZIN Volume ever.
A THANKSGIVING MESSAGE FROM THE ZUMBA HOME OFFICE
Beto Perez is the founder, creator, and face of Zumba® Fitness. IF there’s one thing our ZIN™ members love, it’s getting close to and hearing from El Jefe himself. So, we crafted and shot a quick holiday message for our ZIN™ community (15+ million)!
INTERNATIONAL HAPPINESS DAY
Zumba® Fitness stands for happiness, fun, and unbridled joy above all. So, it’s no surprise we decided to pay tribute to International Happiness Day. Because every day at the Zumba Home Office is International Happiness Day!