Many brands struggle to find purpose – but Verizon has had a great purpose from day one: “to build the best network”. It’s an internal standard, a relentless spirit, and a drive for excellence in everything they do. So, we created a platform to share the true intention behind everything Verizon does, in real life, one reason at a time.

This project continued, becoming a biography of the network, focusing on the words and actions of the people who build it. We used real locations, real Verizon engineers, and real reasons.

To keep it real, we creatives operated from an in-house newsroom inside our agency, concentrating on storytelling rather than the typical advertising tricks.